Mar 29, 2025

Advantage+ shopping campaigns: the simplest path to consistent sales

If your catalog is solid and your pixel signals are clean, Advantage+ shopping is the fastest way to win consistent sales on Meta. Here’s a sane setup you can run weekly without drama.

TL;DR

  • Get signals right (pixel + Conversions API, product feed, events).

  • Start with one A+ Shopping campaign; layer tests via creative/angles.

  • Use weekly creative velocity and clear budget gates (MER/payback).

Prep: signals and catalog

  • Verify pixel + server events and deduplication.

  • Ensure catalog is synced with accurate price/availability.

  • Map purchase and key funnel events (view content, add to cart, initiate checkout).

Campaign setup (simple)

  • Objective: Sales (Shop or Website).

  • Placements: Advantage+ placements.

  • Audience: Broad + value-based signals (no narrow interests to start).

  • Creative: Catalog ads + UGC/video variations; dynamic frames with price/offer.

Weekly operating rhythm

  • 3–5 tests/week across angles (offers/problem-solution), hooks, and formats.

  • Keep budget changes moderate; watch blended CAC and payback.

What to measure

  • Meta: CPA/ROAS for steering.

  • Business: MER, blended CAC, payback window, pLTV-90 for throttle.


FAQ

Do I need lots of interest targeting?
No. Broad with strong signals and creative usually outperforms overly narrow stacks.

Can Advantage+ work without video?
Yes—but short video/UGC variants help performance and learning.